Vinnie Jones works his East End gangster schtick to the max for the British Heart Foundation. Apparently in the UK, 30,000 people a year have heart attacks (good reason to stay off the Big Macs) and I'm damn sure most people (me included) haven't the foggiest how to help. But with the beat of 'Staying Alive' in your head, it makes the hands-only CPR bit feverishly memorable. Good work Grey, London!
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